Logo Use
Our Branding Matters
In 2018, the Clear Creek Amana Community School District established a unified brand and visual identity to strengthen recognition both internally and externally. Following a student vote, the final Clipper ship design and corresponding logos were selected. The outcome was a cohesive visual system supported by independently trademarked logos representing the district and its activities.
It is essential that these logos are used consistently and accurately. This section provides guidance for community members and vendors regarding district policy, licensing requirements for merchandising, proper usage, and access to high-quality art files.
We are the Clippers!
The Clipper ship mascot embodies the spirit of the district as clipper ships are sharp-lined and built for speed; meant to lead the way for others. The Clipper logo represents the intensity, pride and tradition of a Clear Creek Amana Clipper.

Preferred Print Vendors
District Activity Logos
For schools, student programs, activities, athletics, and all things Clippers.
District Business Logo
For professional purposes and the business logo is not to be used as a substitute for our Activity logos.
Non-School Agreements for Logo Use
All clubs, vendors, retailers, and community organizations seeking to use district logos, whether for commercial or non-commercial purposes, are required to comply with the applicable licensing agreement and obtain prior approval from the Board of Education. We want to support our Clipper feeder teams and welcome the groups to get started with our non-commercial agreement.
Policy 905.04 Use of District and School Logos
The use of the District’s and its schools’ names, letterheads, logos, emblems, symbols, mottos, slogans, mascots, web designs, and/or other resources which promote the identity of the District, its schools, and/or its programs, including but not limited to trademarks, servicemarks, and copyrighted material, for the advertisement and promotion of products and/or services of outside entities is prohibited unless specifically approved by the District. License fees and other charges for such use will be determined annually by the Board.
Consistency in the use of the Clear Creek Amana Community School District logos is important to reinforce the District mission. Non-District groups, PTOs/PTGs/PTAs, Arts and Athletic Booster Clubs, Clear Creek Community School Foundation, must obtain prior approval to use the District name, logo, or other likenesses for promotional items or merchandise.
Use of the logos and trademarks, and any messages, graphics or designs attached to the logo may not conflict with the mission, vision, values, goals, objectives or policies of the Clear Creek Amana Community School District. Promotional use must be in compliance with all state and federal laws governing the District.
The Communications Director reviews requests for use of the logo in a promotional capacity, provides the brand standards and approved formats, and documents the approval process.
The District reserves the right to deny any person or entity the use of the District’s and its schools’ names, logos, or other resources which promote the identity of the District, its schools, and/or its programs, or order that any person or entity immediately cease and desist use of same, for any reason, but especially those:
- who violate this policy or the rules and regulations under this policy, the logo style guide, the licensing agreements, or the law
- whose products or services are deemed inappropriate for students by the District or by law
- whose advertising or promotion is deemed inappropriate by the District or by law
- who make inappropriate or fraudulent claims or offers as determined by the District
- who are under investigation for legal or ethical violations or are not in good standing in the community
- who have engaged in activities or events have transpired with which association of the District would be detrimental to the reputation of the District
- whose use otherwise conflicts with the mission, vision, values, goals, objectives, policies, or regulations of the Distric
The District is the owner of its name, logos, and other resources which promote the identity of the District, its schools, and/or its programs. Except to the extent that use thereof is specifically approved by the District, the District will retain all rights, title, and interest in and to its name, logos, and other resources which promote the identity of the District, its schools, and/or its programs.
For information or to obtain approval, contact:
Laurie Haman
Director of Communication
lauriehaman@ccaschools.org
(319) 828-4510
